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Embed AI

You bought the licences. You ran the training. Has the way your company works actually changed?

Everyone agrees at the top. It doesn't translate into tangible value on the ground. We build the capability inside your organisation: people who can redesign how work gets done with AI, and leaders who can lead people and AI together.

Twenty years facilitating leadership teams at Google · Nestlé · Johnson & Johnson · Unilever · Absa

A team mapping a process together
Design AI
A manager working with their team
Lead AI

The normal result

Access is not adoption, and adoption is not value.

One large tech firm gave almost 29,000 engineers an AI coding assistant. Twelve months later, most of them had never touched it once. Nobody was obstructive. The tool simply never became part of how the work got done.

59%

of the engineers given a licence never used it once in twelve months.

Study of 28,698 engineers at one large technology firm, 2024
74%

of companies report no tangible value from their AI investment so far.

BCG, "Where's the Value in AI?", 2024
3×

more likely to see enterprise impact when the work itself is redesigned, not just the tooling.

McKinsey, State of AI, 2025

Technology in itself doesn't move the needle in large corporates. It is the frameworks and the processes and the buy-in.

Oran Cohen

What we do

Changing how people work is a different job from training.

In most companies it is nobody's job. It is the only job we do. Value only shows up when three layers connect.

The value is in the thread between them. That thread is the job we do.

StrategyWhat the business has decided, and what it means for the work.
EnablementPeople who can redesign their own work with AI.
EmbedmentManagers who lead the new way of working, so it holds.
Drag to turn

What moving looks like

The ask your people make of AI is the measure.

Where most people areDo this for me
Where it starts to payTell me where I'm wrong
Where the business changesRun this without me

Every step up that ladder is hours back, less rework, and more work through the same team without hiring.

Two programmes

Built on your strategy, in the flow of work.

Each one stands on its own. Together, the change holds.

Why together

Capability, built from the inside out.

The solution lives inside your processes and inside your people. Redesign the work without your leaders, and it slides back. Grow your leaders without changing the work, and nothing moves.

Culture and process

Culture shapes the process, and the process shapes the culture.

What you end up with

Same team. Higher-level work.

And then

People who can do it again on the next process, without us.

The work changes The leading changes Design AI Lead AI

The 2-minute value check

What value could you unlock in your business?

Answer six questions about how work gets done today. You get a read on where the opportunity sits in your business. Nothing is stored or sent unless you choose to send it.

OC

Helps executive teams land what they have decided.

Twenty years facilitating leadership teams, at Google, Nestlé, Johnson & Johnson, Unilever and Absa.

Oran CohenGenius Worksoran@gwork.io

Start with one process you already know is slow.

Bring a burning platform. We will tell you what we would do with it, and what it would be worth.

Book a strategy call

Or write directly to oran@gwork.io. Not ready? Take the 2-minute value check.